Design philosophy

Function in focus
At TIND, everything starts with function. Every curve, line and angle is there for a reason. We design for movement, for precision, for the moments when you need to trust your gear. The feel of the form is important, but never more important than how the product actually performs.

Nordic simplicity. Technical depth.
The aesthetic is inspired by Nordic landscapes and shapes – clean, balanced, without noise. But beneath the surface lie advanced technical solutions: flexible materials, precise fit and an intuitive user experience.

Designed in Norway
All models are developed by product designer Birk , with a background in industrial design and sports equipment. Together with athletes, ambassadors and test environments, he develops each product through iterative prototyping and practical use. These are glasses that are made to be worn, not just shown off.

How we work

1. Sketch and idea – based on movement and needs
2. Prototyping – testing shape, weight, fit and stability
3. Field use – feedback from athletes, adjustments, new testing
4. Production – only when all criteria are met

Design is not decoration. It is a tool.

"Glasses shouldn't be distracting. They should enhance the experience. Then we've done our job."
- Birk, product designer at TIND